Creativity is the key

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OCEANNA can help you developing an effective marketing communications strategy by finding answers to the following questions:

1. Identify campaign goals. What is your subject? What is the message you wish to convey? Is the purpose of your campaign to sell a product, boost consumer loyalty or are you looking to build awareness about your brand? 

2. Define the target audience. The target users / groups/ market should be accessible, receptive and profitable. 

3. A good methodology to gain insight, is by carrying out a SWOT analysis. Analyze your Strengths, Weaknesses, Opportunities and Threats. 

4. Carry out a competitor analysis. What are your (dis)advantages with respect to the competition? What sets you apart?

5. Get creative. Creativity is the process of brainstorming a strategy after being well informed about the contributing factors. Remember, while in the brainstorming phase, there are no bad ideas. Combine things, be adventurous, and have fun with the process.

6. Try not to protect your idea to the point you become inflexible. 

7. Determine which channels you will use to communicate with your target users/customers. Think of how you can tailor your idea through different mediums, while disseminating the same message. 

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